MEA’s ‘Kids not CEOs’ web ad reaches 10,000 views in just days

Satirical ad highlights very serious education cuts by Republicans

EAST LANSING, Mich., Oct. 5, 2011 — A new web ad from the Michigan Education Association showing rich CEOs ransacking a school has gone viral, logging more than 10,000 views in a matter of days. 

The ad, released last Thursday, urges citizens to hold Republican legislators accountable for cutting education to pay for a $1.8 billion tax break for corporate special interests. People can go to to view the ad, share their stories on how the Republicans’ massive education cuts are affecting their local communities and take action to help prevent future cuts.

“This new ad is striking a nerve with Michigan parents, educators and citizens, who are extremely upset that Lansing Republicans voted to cut $1 billion from local schools, just to pay for a $1.8 billion tax break for rich CEOs and corporate special interests,” MEA President Steven Cook said. “Everyone who supports public education should visit www.KidsNotCEOs, watch the video and take action to hold these Republican politicians accountable.”



TITLE: “Believe”

LENGTH: 1 minute, 18 seconds

LAUNCH DATE: Thursday, Sept. 29, 2011


SCRIPT: “It sounds hard to believe: Rich CEOs and corporate special interests got a $1.8 billion tax break, paid for by cuts to local schools. That’s right — Republicans in Lansing voted to give a $1.8 billion break to big banks…oil companies…stealing money from our schools and making it harder for our kids to get the skills they need to compete for jobs. Denying our kids opportunities to succeed, making teachers pay hundreds of dollars out of pocket for basic school supplies like books and pencils, while CEOs keep milking the system. It’s time we teach these Republican politicians a lesson. Call your lawmaker and tell them to stand up for our kids, not CEOs. Tell them to give the money back.

Contact: Doug Pratt, MEA Director of Public Affairs, 517-332-6551